Five Ways HVAC Contractors Should Leverage Twitter Today

Social media sites have always been a way for the businesses to leverage huge branding and related profits. Adding to the list, TWITTER too has become a great platform for people to showcase their business and earn huge. Let’s see, how the HVAC contractors can reap extreme benefits from Twitter. Stick around!!!

There’s no surprise to the fact that Twitter - the micro blogging tool, has nearly 200 million users now, which records over 65 million Tweets per day and handles over 800,000 search queries. But, you might get surprised to know that approximately 60% of Twitter users make at least $60k in household income, according to the Quantcast. 

Probably, thousands of ideas might have popped in your head. Which is quite obvious? Twitter has become a mandatory part of every business owner’s online marketing strategy. But, the reality is, most contractors don’t give it the required attention.

So, if you are one of those “non-believers”, here are five simple Twitter tactics that you can leverage instantly to take your online marketing to the next level.      

1. May be the most powerful for search - Real-time search is crucial these days. Google, for instance, has initiated integrated real-time results, which include a special search trick that pulls results from Twitter and Facebook. This means that as more people use real-time search, they could find you ONLY if you distribute your relevant content over Twitter (and Facebook), or if customers share your blog posts, reviews, articles, and videos over Twitter.

To make Twitter work at its best, the contractor should share lots of educational information. Hence, adding an HVAC-focused blog to your website strategy may be your best step.

2. Follow what people are saying about your competitors – Competition can always lead you to heights and profits, if taken in a right way. For this, you need to learn about your competitors. Here, Twitter can help you! You can learn about what your competitions are doing on Twitter – both what people talk about them and how are they responding. For instance, just go to Twitter search and type your competitor in the “to” field to know about them.

3. Track your target keywords - Twitter search has an advanced search option allowing you to follow a specific search phrase within an X mile radius. Once you set your search (for instance, “furnace repair” with a 15 mile radius of zip code 44114 Cleveland), you can click on the RSS button to subscribe to receive updates every time someone from that location uses those exact keywords.

4. Follow your customers – If you follow your customers, they’ll surely follow you back. Whether you’re commercial, residential or both, you should follow them regularly. By following you back, they are opting in to receiving your tweets. You should find ways to connect your social media strategy with your customers in many ways (Twitter, Facebook, Community Sites, etc.). There is a service called ‘Flowtown’ that can tell you about your customer’s social media accounts they have.

 5. Use a Twitter Management Tool - Staying updated on Twitter search using only Twitter can be difficult.  Try using a free Twitter management tool like Tweetdeck, Tweetgrid, or HootSuite. Setting up Twitter searches is easy with these management “dashboards” and you can easily monitor your twitter with a bit of training.